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How’s Your Reputation?

Clorox cracks the top 10

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By: TOM BRANNA

Editor

Consumers have confidence in their breakfast cereal and their undergarments, apparently. The 2015 US Consumer RepTrak list of the most reputable companie in the US is out, and among consumer product firms, Kellogg's leads the way, followed by Lego and Fruit of the Loom. At No. 8, Clorox is the first company in the household and personal products industry to make the list but it's in good company. Other familiar firms include: Unilever (No. 20), LVMH (No. 27), Johnson & Johnso...

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